eCommerce Website

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Brief

Torpedo Factory Online Services were approached by Uncorked to present a proposal that recommends how the Uncorked eCommerce website can improve its return on investment and recommend a long term strategy for upgrading the website platform.

Uncorked is premium wine merchant based in central London with a loyal customer base.  Wine can be purchased online Duty Paid for immediate delivery or In Bond where it is  awaiting shipment or in a bonded storage facility, with the ability to check its stock location through the website.

Proposal

We were able to offer a more competitive hosting and maintenance agreement and a number of search engine optimisation changes to increase the amount of traffic to the website. The Torpedo Factory also put forward recommendations to use one of our preferred content management platforms long term. 

• Payment process to use RBS WorldPay hosted solution to improve customer security when taking card payments online.
• Search engine optimisation
  • Enabling friendly URLs to be search engine friendly URLs with no query strings included.
  • Site search to include the search term in the URL so that these can be used as links across the website.
  • Setting up page title tags to be dynamically generated on pages managed by the Content Management System.
  • Generating a dynamic XML site map that automatically gets posted on Google periodically.
  • Each page to include an AddThis widget that enables user's bookmark pages on their social network websites.

Results

Uncorked are experiencing over 100% increase in website traffic and an increased number of website orders. We are now integrating liv-ex wine trading price index to Uncorked users reserves listing.